Company History
Tele Guia de Chicago was established in 1985 in the home of the company founder, Ezequiel Montes Jr. He utilized an empty apartment in his home as Tele Guia’s first office. It was here where he and his wife Rose began what was to be a very fulfilling entrepreneurial journey through the world of publishing. Tele Guia’s main advertising contributors began with local community businesses that were primarily Latino owned. Recognizing the growth of Spanish Print, Tele Guia became a member of the National Association of Hispanic Publications. As the Hispanic population grew, so did the popularity of Tele Guia, offering Spanish entertainment news, novella synopsis and programming in both English & Spanish. In 1991, Tele Guia had increased its circulation from the original 15,000 to 20,000. Tele Guia could be found in every corner of Chicago’s Mexican Community. Technology began to effect the operations with four computers in-house changing the look of Tele Guia. By 1995, Tele Guia made its way to a new location, where it continues to operate today. Here, TG was able to expand each of its departments, making for efficient service and a high quality publication. This was also the year that TG began to receive annual audits by a certified company. In 1996, www.teleguia.us came to life giving TeleGuia extended visibility. This website today is accessed by visitors from every corner of the world. Averages of 300,000 visitors are received monthly. The following year, in 1997, zoning was integrated into the publication to offer affordable display advertising for single-shop owners. This also made it possible to offer market targeting for inserts as well. Today, TeleGuia has earned its staying power in the Hispanic Market and continues to be the only Spanish TV Guide & Entertainment Magazine in the Chicago Area.
Outreach
Tele Guia delivers community outreach….. Tele Guia is well known for its wide variety of grassroots involvement! After 20 years in the community, Tele Guia is recognized as a community partner…reflecting the sincere and committed involvement that is important to the community's development. Tele Guia celebrates the unique Latino culture by participating in many local events such as….the Cinco de Mayo festivities…the Puerto Rican Parade… the Mexican Independence Parade and Grito…. the cultural activities of the Mexican Federations…community health fairs….festivals for kids and families….women's fairs and conferences….music concerts….and more! In another valiant outreach effort, Tele Guia hosts the Latino Book & Family Festival, an event promoting literacy in the Hispanic community! Take a look at our promotions calendar to see the many ways your business can reach our community. Readers are Reaping the Rewards! Tele Guia LOOOOOOVES contests! Oprah nailed it when she said the best feeling you can enjoy is making other people happy. Although we can’t afford to give cars away (any sponsorship takers, call now!), Tele Guia knows what the Hispanics in Chicago like. For kids, we give tickets away for the Ringling Bros. Circus, Disney on Ice, large children production shows like Care Bears, Strawberry Shortcake and such and of course there are the prizes of bikes and toys. From teenagers to adult, the ever popular Find the Words contest offers participants to enter a raffle for a free IPOD. As if that weren’t enough, Tele Guia hands off tickets to popular upcoming concerts, romantic dinners, and trips to Mexico.
Website Advantages
Advertising online enables target marketing, message tailoring, information access, sales potential, creativity, exposure and speed. Reach a global audience at a fast rate!
TeleGuia is the window of transition for many American Latinos. A direct pulse on Latin American Entertainment.
Averages 65,000 visitors weekly, 263,0000 monthly and received over 2,898,050 visitors in 2006
Interactive Marketing Extended visitor usage Link your website
Website Features:
- Available in English & Spanish
- View television listing for any Zip Code
- offer a wide variety of Spanish entertainment portals such as Radio, Television networks, Cinema, News etc.
- Video feeds on exclusive interviews, celebrity greetings, television & movie trailers, uploaded user videos
- Photo gallery on local events, celebrity sightings - Martha’s page
- celebrity and industry gossip
- See our virtual magazine
- Tele Guia Locator using zipcode* ; giving locations of businesses offering free copies
- Promotions Page offer entries of current contests and winners from previous promotions.
- Calendar of events: featuring TG attended events as well as events submitted by registered users.
Company History
TeleGuia's delivers ad impact 24/7…seven days, around the clock!
EVERY WEEK, over thirty-eight thousand Hispanic households read Tele Guia de Chicago and keep it near their television set to refer to all week. Seven days of in-home exposure every week, during any part of the day, in large Latino households add up to multiple impressions and ad impact that only TeleGuia can offer. The Average Scenario: Abuelita and Mom seek out the novelas, the Teen gravitates to the music section and celebrity news, Kids are on the look out for promotional contests and Dad can find when his favorite team is going to be playing. Everything for everyone in the family! Advertising in Tele Guia reinforces your current Radio and Television campaigns making them more memorable! For broadcast advertisers, a mere glance at the print ad in Tele Guia will trigger a subconscious recall of the commercial and steer readers to your product. If you are working with a tight budget, Tele Guia reaches your target customers in various geographical zones at a tiny fraction of the cost. In addition, Tele Guia's year-round community outreach and promotional events enable businesses to reach consumers directly, building one-on-one customer relationships by bringing you into our community. TeleGuia is CVC audited.
